WHAT WE DID
We combined a premium mark and a bold italic logotype. This was done to portray the idea of a modern academy. We made the Letter (L) as distinctive mark. The L) is a combination between a dog paw and a book, that merge together and create a positive and negative game. We used this to symbolise LECA's concern for dog education. The bright red colour was chosen as the main colour to the brand identity to symbolise the idea of action and movement. The bluish grey color used in the typography was used to give a sense of reliability.