Why The Woolmark Logo by Franco Grignani Is Still Alive?
This beautiful logo designed by an Italian graphic artist known as Franco Grignani, was released as far back as 1964 in Britain, the United States, Germany, Japan, Belgium and Holland.
From then till now, this logo which is symbol for an object as simple as wool has stood the test of time. This fact brings us to the question—why is the Woolmark logo still very much alive?
A journey through the lane of history would reveal a bit about the significance of this logo.
The Woolmark logo was created to meet a need. There was a need for a global image to represent quality wool in those days, hence its invention.
Even the International Wool Secretariat had to take on the name “The Woolmark Company” just in a bid to be corporately associated with the brand. This was as far back as 1997. It is currently owned by the Austrailian Wool Innovation Limited (AWI). The Woolmark Company is a subsidiary of the AWI.
So, why is this brand so important?
Woolmark succeeded in its aim as it indeed created a global image for certified high quality wool. The trademark is used only by vendors who have met the requirements of AWI. Till today, one can be certain that when this logo is on a product, it implies that the product in question is made up of 100% wool.
In addition to all these, let’s shift the focus to the logo itself. The Woolmark logo looks simple yet it is highly authentic. It is elegant and it is actually a complex one. These qualities help in certifying its uniqueness. The logo is one of the factors that have indeed made Woolmark a brand to be trusted. If the brand does not die, a great logo doesn’t either (all things being equal).
Over the years, Woolmark as a company has also enhanced its place in the wool and fashion industry by its partnership with Addidas as well as Boston Athletic Association. These partnerships were done in a bid to manufacture several clothing materials; including shirts to be given to the first 20 champions of the Boston Marathon finishers in 2018.
The Woolmark logo has enhanced the brand; making it a champion never to be defeated. Again, such a logo never dies.